Orrin Woodward is an uncommon man. And one of the most impressive qualities of this uncommon man is his character.

It would be unrealistic to expect an inexpensive, mass-produced watch to perform with the same degree of accuracy as a finely crafted Rolex. They are not made with the same quality of materials or with the same craftsmanship.

Yet most of us somehow think that we don't need to pay any attention to our most important asset: ourselves.

Don’t leave something as important as your character to chance. Just as I have watched Orrin do, choose the character traits you admire, and work to develop them.

And don’t be discouraged when you stumble. Building character is a process that takes a lifetime to complete. Fortunately, like anything else, the more you work at character building, the better you become at it, and the better person you become.

I have proof. I know Orrin Woodward.